Strategic LinkedIn Marketing For
Visibility, Authority & Lead Gen
Missive’s LinkedIn marketing services turn scattered posting into a system: strategy, content, and engagement built to make your brand memorable to your audience on LinkedIn, Google, and AI platforms.
✦ Why You Need Us?
The Real Reason Your LinkedIn Isn't Converting
Between AI & scheduling tools, there’s no shortage of content on LinkedIn. But more content doesn't automatically create more credibility.
Why most LinkedIn strategies fall short.
“Missive builds strategic LinkedIn marketing programs for B2B brands, founders, and executives, combining strategy, personal branding, content creation, thought leadership, and audience engagement to turn expertise into visibility, credibility, and business conversations.”
Your LinkedIn Goals, Our Strategic Approach
Who We Work With and
What You Can Expect
Different businesses need LinkedIn for different reasons. We build the strategy, content, and support around what you need to achieve.
Your voice, backed by a system.
You have the insight and the network. Turn your point of view into a recognizable personal brand around your expertise, opinions, experiences, and vision.
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Turn your expertise into authority.
Turn your experience, insights, frameworks, and opinions into LinkedIn content that builds credibility and keeps you top of mind with the right audience.
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Strengthen your in-house team.
Need deeper LinkedIn expertise, fresh strategic thinking, or more content capacity? We become the extended team that plans, teaches, consults, writes, and helps create a LinkedIn engine you can confidently run and scale.
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Built for how your buyers actually research.
Build category-specific content that explains complex products and services in a way that decision-makers can understand, trust, and remember.
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Extend your capability, not your headcount.
Add LinkedIn strategy and execution to your offering without hiring or training a new team. Your client relationships stay yours; we stay behind the scenes.
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What We Measure
What We Measure Beyond
Likes And Follower Counts
Visibility
Impressions
Reach
Follower growth
Profile views
Company-page visits
Authority
ICP Engagement
Saves
Shares
Repeat engagement
Mentions
Demand
Website traffic
Content downloads
Inbound enquiries
DMs & conversations
Lead conversions
High-intent profile visits
Business Impact
Qualified leads
Sales conversations
Meetings booked
Opportunities influenced
Customer acquisition
Pipeline
Speaking opportunities
Podcast invitations
Media mentions
Partnerships
Consulting enquiries
Industry recognition
What We Do
Making LinkedIn
Work for You.
More than posts, Missive builds the whole LinkedIn engine. We start with strategy, build your brand, create content around your expertise, and grow its impact over time.
01
LinkedIn Marketing Strategy
Figuring Out The Direction
Align your LinkedIn presence with your audience, positioning, expertise, and growth goals for clear direction instead of another calendar full of posts.
02
Profile Audit & Consultancy
Performing The Diagnosis
Not sure what’s working, what’s missing, or where you’re leaving opportunities on the table? We’ll find the gaps and turn them into a clear action plan.
03
LinkedIn Profile Optimization
Optimizing The Foundation
Optimize LinkedIn profile & company page to clearly communicate your expertise, value proposition, credibility, and point of view, turning profile visits into meaningful next steps.
04
LinkedIn Content Strategy
Setting up the message
Build content pillars, formats, themes, and editorial directions around your audience and areas of expertise, so you always know what to say and why it matters.
05
LinkedIn Content Creation
Creating the posts
Through interviews, research, existing content, customer insights, and your own ideas, we develop LinkedIn content that sounds human and reflects your voice.
06
LinkedIn Ghostwriting Services
Enhancing the voice
Executive and founder voice, captured and written at scale — thought leadership that reads like you, without costing you the hours.
07
GEO & AI-Structured Content
Making it multipurpose
Structure your content around clear entities, questions, expertise, context, and relationships to help your LinkedIn content contribute to broader AI and Google search.
08
Graphic & Video Content
Visualizing the concepts
Not just strategize or write — turn those strong ideas into visual formats that are easier to consume and harder to scroll past.
09
LinkedIn Engagement & Distribution
Spreading the message
Build meaningful engagement around your content and presence by encouraging interaction with relevant audiences, rather than chasing empty activity.
10
Employee Advocacy Support
Expanding the reach
Help employees share, engage with, and amplify relevant company and leadership content — without turning everyone into a corporate megaphone.
11
LinkedIn Lead Generation
Reaping what we sow
Helping move the right people from seeing your expertise, to exploring your profile, to engaging with your brand, to starting a conversation.
12
Performance & Optimization
Grow by learning
Track content and audience signals to understand what’s gaining traction, where your strategy needs adjustment, and which topics deserve more attention.
Why Missive
The Difference Is In The Thought Behind the Post
Meet The Strategist
The Thinker Behind The Thinking, The Messenger Behind The Missive
Himani Kankaria
LinkedIn strategy at Missive is led by Himani Kankaria, Founder & SEO Strategist, with 15+ years of experience turning brand expertise into content that connects with the right audience.
The questions people ask on LinkedIn can become content opportunities. The expertise that builds a founder's authority can strengthen the brand. The insights that perform with your audience can inform your wider content strategy.
Featured On
LinkedIn Marketing Packages
Built Around Your Goals
Foundation
Build the right LinkedIn foundation
For brands and professionals starting from scratch or resetting their strategy.
- LinkedIn audit
- Audience & positioning research
- Content strategy
- Content strategy
- Profile/page recommendations
- Content calendar
Authority
Build visibility around your expertise.
For founders, executives, and B2B brands ready to become more recognizable in their market.
- Everything in Foundation
- Ongoing LinkedIn content
- Executive personal branding
- Thought leadership
- Content creation
- Engagement strategy
- Monthly performance insights
Demand
Connect LinkedIn activity to business growth.
For established B2B brands looking to turn authority and attention into meaningful business conversations.
- Everything in Authority
- Demand-generation content
- Conversion strategy
- Lead magnets
- Audience engagement
- Content-to-conversation workflows
- Deeper performance analysis
Final pricing depends on scope, volume, and number of profiles; book a call for a custom quote.
Have a Question?
LinkedIn marketing services help businesses and professionals use LinkedIn strategically to build visibility, establish authority, engage the right audience, and generate business opportunities.
A LinkedIn marketing agency develops and executes a strategy for your LinkedIn presence. Depending on your goals, this can include audience research, positioning, personal branding, content creation, publishing, engagement, thought leadership, and performance analysis.
Services can include strategy, content marketing, personal branding, company-page management, thought leadership, engagement, and performance optimization. Everything scoped to your goals. See the full breakdown (Anchor to service breakdown section)
Yes. We create LinkedIn content based on your expertise, audience, positioning, and business goals. Our process can include interviews, research, content ideation, writing, editing, and content development across different LinkedIn formats.
Every post is drafted in your voice and reviewed by you before it goes live; nothing posts without approval.
LinkedIn personal branding is the strategic process of building a recognizable professional identity around your expertise, experience, opinions, and value. For B2B founders and executives, it can strengthen trust and make the people behind a company more visible to potential buyers.
Yes. Our executive personal branding service can cover positioning, profile optimization, content strategy, content creation, publishing support, and engagement. We work to preserve the founder's actual voice and expertise rather than creating a generic online persona.
There isn't one ideal posting frequency for every B2B company. Consistency matters, but the quality, relevance, positioning, and audience fit of your content matter more than hitting an arbitrary number of posts per week.
It depends on your starting point, audience, content quality, consistency, and business goals. Visibility and engagement can improve relatively quickly, while authority, audience trust, and pipeline influence typically require sustained activity.
We look beyond followers and impressions. Depending on your objectives, we may track profile visits, ICP engagement, website traffic, enquiries, qualified conversations, leads, meetings, and influenced opportunities.
We use AI selectively for research, analysis, ideation, and workflow efficiency where it adds value. We don't rely on AI to manufacture expertise or replace the subject-matter knowledge that makes your content credible. Human expertise, editorial judgment, and your authentic voice remain central to the process.
Yes. Our approach is designed for B2B brands, founders, and executives targeting audiences across markets. Strategy and content are adapted to the audience, industry, positioning, and market context rather than using a one-size-fits-all approach.
The cost depends on the services, content volume, level of strategic support, and business goals involved. We offer different levels of support and can build a custom LinkedIn marketing package around your needs.
LinkedIn marketing covers your broader presence and company strategy; personal branding focuses specifically on an individual leader's voice and visibility.
Your Expertise Deserves More Than a Content Calendar.
Let's turn what you know into a LinkedIn presence that gets noticed by the right people, builds trust, and creates meaningful business conversations.