✦ Generative Engine Optimisation
Is Your Brand Built to Be Cited? Check in 4 Minutes
AI engines don't rank pages; they select sources. But not randomly, AI algorithms judge your brand across 5 signals to decide whether you get cited or skipped. Missive’s GEO readiness checklist helps test your AI citability.
Generative engine optimisation
How ready is your brand
for AI citation?
Score yourself across the five signals AI systems evaluate before citing a source. Takes about 4 minutes. No fluff, no lead form.
Overall score
0 / 40
—
Answer a few questions to see your score
Score across all five pillars to unlock your readiness tier and roadmap.
0/40
Score by pillar
Your GEO improvement roadmap
Complete the scoring above to personalise this roadmap
Pending
${p.name}
${p.desc}
0 / 8
${p.questions.map((q,qi)=>`
`).join('')}
`;
container.appendChild(el);
});
const pbRows=document.getElementById('pb-rows');
PILLARS.forEach(p=>{
const row=document.createElement('div');
row.className='pb-row';
row.innerHTML=`
${q}
${p.name}
0/8
`;
pbRows.appendChild(row);
});
buildRoadmap(null);
}
function setScore(pid,qi,val,btn){
const key=`${pid}_${qi}`;
scores[key]=val;
const allBtns=btn.parentElement.querySelectorAll('.q-btn');
allBtns.forEach((b,i)=>{
b.classList.remove('active-0','active-1','active-2');
if(i===val) b.classList.add(`active-${val}`);
});
updateAll();
}
function pillarScore(pid){
let s=0,answered=0;
PILLARS.find(p=>p.id===pid).questions.forEach((_,qi)=>{
const v=scores[`${pid}_${qi}`];
if(v!==null){s+=v;answered++;}
});
return{score:s,answered,max:8};
}
function totalScore(){
let s=0;
PILLARS.forEach(p=>{s+=pillarScore(p.id).score});
return s;
}
function answeredCount(){
return Object.values(scores).filter(v=>v!==null).length;
}
function updateAll(){
const total=totalScore();
const answered=answeredCount();
const pct=Math.round((total/40)*100);
document.getElementById('main-bar').style.width=pct+'%';
document.getElementById('main-score-display').textContent=total+' / 40';
PILLARS.forEach(p=>{
const{score,answered:pa}=pillarScore(p.id);
const badge=document.getElementById(`badge-${p.id}`);
badge.textContent=score+' / 8';
badge.classList.toggle('scored',pa===4);
const barPct=Math.round((score/8)*100);
document.getElementById(`pb-bar-${p.id}`).style.width=barPct+'%';
document.getElementById(`pb-val-${p.id}`).textContent=score+'/8';
});
const panel=document.getElementById('results-panel');
if(answered>=10){
panel.classList.remove('results-hidden');
const tier=TIERS.find(t=>total>=t.min)||TIERS[TIERS.length-1];
document.getElementById('result-tier').textContent=tier.label;
document.getElementById('result-tier').style.color=tier.color;
document.getElementById('result-headline').textContent=tier.headline;
document.getElementById('result-subline').textContent=tier.subline;
document.getElementById('score-big').textContent=total;
const circumference=169.6;
const offset=circumference-(pct/100)*circumference;
const ring=document.getElementById('ring-fill');
ring.style.strokeDashoffset=offset;
ring.style.stroke=tier.ringColor;
buildRoadmap(total);
}
}
function buildRoadmap(total){
const steps=document.getElementById('roadmap-steps');
const sub=document.getElementById('roadmap-sub');
const tag=document.getElementById('roadmap-tag');
steps.innerHTML='';
if(total===null){
sub.textContent='Complete the scoring above to personalise this roadmap';
tag.textContent='Pending';
tag.style.background='rgba(255,255,255,0.06)';
tag.style.color='rgba(255,255,255,0.4)';
const placeholder=document.createElement('div');
placeholder.style.cssText='padding:24px 22px;font-size:13px;color:var(--gray-400);line-height:1.6';
placeholder.innerHTML='Score yourself across all five pillars and the roadmap below will prioritise your highest-impact actions — based on where you actually scored lowest.';
steps.appendChild(placeholder);
return;
}
const pillarScores=PILLARS.map(p=>({...p,s:pillarScore(p.id).score}));
pillarScores.sort((a,b)=>a.s-b.s);
const tier=TIERS.find(t=>total>=t.min)||TIERS[TIERS.length-1];
sub.textContent='Prioritised by your lowest-scoring pillars';
tag.textContent=tier.tag;
tag.style.background='rgba(29,158,117,0.15)';
tag.style.color='#1D9E75';
const orderedSteps=[...ROADMAP_STEPS];
orderedSteps.sort((a,b)=>{
const rankA=pillarScores.findIndex(p=>p.id===a.pillarId);
const rankB=pillarScores.findIndex(p=>p.id===b.pillarId);
return rankA-rankB;
});
orderedSteps.forEach((step,i)=>{
const pScore=pillarScores.find(p=>p.id===step.pillarId);
const priority=i<2?'high':i<4?'med':'base';
const priorityLabels={'high':'Fix first','med':'Next priority','base':'Build on these'};
const div=document.createElement('div');
div.className=`rm-step p-${priority}`;
div.innerHTML=`
${i+1}
${priorityLabels[priority]}
${step.name}
${step.desc}
${step.actions.map(a=>`${a}`).join('')}
We Built This Framework. We Can Build Content That’ll Score Well On It.
Missive Digital runs GEO and SEO programs for brands across the globe, using the same Citation Architecture Framework behind this score. If your results weren't great, let's talk about why.