Content Consulting That Puts Senior Content Thinkers at Your Team's Table
Missive's content consulting services bring senior content thinkers into your planning. We question the brief, sharpen the angle and shape the system with your team, so every piece has a clear reason to exist.
Tell us where your content stands, and one of our content thinkers will send back their first observations and a 90-day priority plan within two working days.
Trusted by growth teams at SaaS, technology, telecom, and D2C brands, including a few unicorns.
How We Work
We Join Your Team as Its Content Thinkers
Our consultants sit in on planning and reviews, ask the questions that shape a strong piece, and write the answers down so your team can keep using them. Every engagement runs in four phases.
Led by Himani Kankaria · 15 years in content and search strategy
Brief · Data governance guideWhat is data governance?
MissiveWho is this for: the data lead or the CFO?
MissiveLead with the question the buyer is asking.
MissiveAdd an expert quote here for E-E-A-T.
Phase 01
Diagnose
Align on goals and success metrics, define the ICP for each segment and audit content across site, blog, email and social.
Teams start here when traffic arrives but the right buyers don't.
Phase 02
Design
Build a roadmap of single-intent topics mapped to the funnel and structured with our CAF framework for search and AI.
Teams start here when clicks come in but conversions lag.
Phase 03
Enable
Codify voice, style and E-E-A-T in one playbook, then train writers, editors and SEO leads to use it every day.
Teams start here when tone and depth shift as the team grows.
Phase 04
Govern and Scale
Set review flow, CMS taxonomy and AI-assisted steps with human sign-off, then measure and refresh the roadmap every quarter.
Teams start here when pieces stall and ROI is hard to show.
Deliverables
What Your Team Keeps
Every document is built with your team and stays with your team.
DocICP DocumentPhase 01
SheetContent Audit and Fix ListPhase 01
Sheet90-Day RoadmapPhase 02
DocBrand PlaybookPhase 03
DocQA Checklist and Brief TemplatePhase 03
DocWorkflow SOPPhase 04
DocResponsible AI PolicyPhase 04
DashboardPerformance DashboardPhase 04
Ways to Work With Us
Pick the Engagement That Fits Your Team
Start with the full method, keep a content thinker on call, or bring us in to set up AI in your content process.
Stage 5 of 8 · CodifyQ1–Q2
Full Content Consulting Engagement
All eight stages, run with your team over one to two quarters.
“Himani worked with us to optimize our digital marketing strategies and content for better results. She was brilliant in understanding the current market needs and finding opportunities for us.”
RK
Rukmangada KandyalaFounder and CEO, Testsigma
“She’s reliable, communicative, and, most of all, good at what she does. For one specific project, we actually required Himani to change how she managed her process, which she did with ease and enthusiasm.”
AC
Andy ChadwickSnippet Digital
“If you need compelling, comprehensive content that connects with users’ needs, you need to hire her!”
AS
Aleyda SolisInternational SEO Consultant, Orainti
Who We Work With
Built for Teams Who Want a Thinking Partner
Content Teams
Senior content thinkers on call to review briefs and drafts and to set shared standards.
Marketing Leaders
A content program with KPIs that sit next to SEO and paid media.
Founders and CEOs
Content strategy and governance without building a department from scratch.
Agencies
White-label content consulting for your clients, with us behind the scenes.
Content consulting is expert guidance on the strategy, process and standards behind your content. A consultant works with your team on audience, topics, voice, workflow and measurement, so the content you publish earns trust and drives pipeline.
What does a content consultant do?
A content consultant reviews what you publish and how you publish it, then helps your team set the audience, topic strategy, voice and quality standards to work from. Good consultants leave documentation and training behind, so the system keeps running.
How do I choose between content development consulting companies?
Ask how they would approach one of your current briefs, look for training and documentation your team keeps after the engagement, and ask how they plan content for AI search as well as Google.
What do your content consulting services include?
You can take the full eight-stage engagement, keep a content thinker on call through on-demand consulting, or bring us in to set up responsible AI automation in your content process.
Is content marketing consultation different from content writing?
Yes. Consultation shapes the strategy and system; content writing produces the pieces. Many clients start with consulting and add writing support where they need extra capacity.
How does on-demand consulting work for content teams?
You book a monthly block of consultant hours. Your team sends drafts, briefs or questions, we review within 48 hours and join a weekly call for larger decisions.
How long before we see results?
Most teams see sharper briefs and stronger drafts within the first few weeks. Search and pipeline impact builds over quarters and depends on factors beyond content alone.
Do you guarantee rankings?
No. Rankings depend on search engines, competition and factors no consultant controls. We commit to the thinking, standards and systems that give your content its best chance to earn visibility and trust.
Can you train our in-house writers and SEO team?
Yes. Training is part of every full engagement, with hands-on sessions for writers, editors and SEO leads on structure, E-E-A-T and responsible AI use.
Can you help us automate our content process with AI?
Yes. We automate repetitive steps such as research summaries and QA checks, and keep a person's approval on every angle and every publish.
We are based outside India. Can you still work with us?
Yes. We run workshops, reviews and training remotely on your time zone, for teams in the UK, the Middle East, Africa, the US and elsewhere.
How do you measure content consulting ROI?
We track rankings, AI citations, engagement, conversions and pipeline influenced, and review them with you every quarter.
Bring Content Thinkers Into Your Next Planning Cycle
Share where your content stands today. We'll come back with first observations and the three changes we'd make first.
