Marketing Consulting · Digital · Automation
Marketing Consulting Services That Turn Spend Into Pipeline
Missive’s marketing consultants review what you run today, tell you plainly what to fund, fix, and stop, and stay with your team until the plan is working.
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Tell us where you are and what the business expects from marketing. A senior consultant will reply with next steps.
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Why Marketing Consulting
For the Questions That Return Every Quarter
Marketing consulting is an outside review of how a company goes to market: who it sells to, what it says, where it spends, and how results are measured. A marketing consultant gives leadership an evidence-based view of what is working, then a plan the team can carry out.
Leadership teams usually call us when growth has slowed without a clear cause, a new market is on the roadmap, or the board wants a second opinion before next year’s budget is committed.
The Missive Difference
Accountable Beyond the Roadmap
Advice is easy to give when someone else has to make it work. Our consulting practice sits inside a firm that runs search, content, social, and paid programs every day, so we only recommend what we would be willing to deliver ourselves.
Led by Himani Kankaria
Fifteen years in content and search strategy, and a speaker on marketing strategy at DevFest 2024 and GUSEC. Meet the team.
Strategy and Delivery in One Firm
The people who write your roadmap work beside the SEO, content consulting, and LinkedIn marketing teams who can carry it out.
Prepared for AI Search
Our CAF framework and AI SEO practice keep your brand present when buyers research on ChatGPT and Google’s AI results.
Your Team Learns as We Go
Training and review routines are part of the engagement, so the plan keeps running after we step back.
Marketing Consulting Services
Where Our Consultants Spend Their Time
Engage one practice for a specific problem, or all four when the whole marketing function is under review.
01
Marketing Strategy Consulting
Who you sell to, how you are positioned against competitors, and where next year’s budget goes.
ICP research · Competitor analysis · Positioning · Go-to-market strategy
02
Digital Marketing Consulting
A channel-by-channel review of search, content, paid, and social, each judged on the revenue it brings in.
SEO · AI search · Content audit · LinkedIn · Paid media audit
03
Marketing Automation Consulting
Your CRM and automation platform set up so leads are scored, routed, and nurtured the way sales needs.
Lifecycle design · Lead scoring · Email marketing · WhatsApp · Attribution
04
Team Enablement
Training and operating routines that leave your people able to run the plan after the engagement ends.
Team training · Reporting cadence · Vendor evaluation · Leadership branding
Engagement Models
Choose How Much of the Work We Carry
Most clients begin with an assessment and decide the rest once they have seen the roadmap.
Marketing Assessment
A fixed-scope review of your strategy, channels, and stack. You receive a prioritized roadmap with every line marked Fund, Fix, or Stop.
Suits: leadership teams that want a second opinion before budget season.
Advisory Retainer
A senior marketing consultant joins your planning and review cycle, questions the numbers, and keeps the roadmap moving each quarter.
Suits: in-house teams that execute well and need senior direction.
Embedded Program
Consulting with delivery attached. Our SEO, content writing, paid media, and automation specialists carry out the roadmap alongside your team.
Suits: teams with a bigger plan than their current capacity.
Need an Online Marketing Consultant? Location Is Not a Limit.
We work remotely from our Ahmedabad office on your time zone, so reviews and decisions keep pace wherever your leadership sits.
Results You Can Track
We Agree the Numbers Before Work Starts
The measures are set with your sales and finance leaders first. After that, every recommendation in our digital marketing consulting is tied to a number the board already reads.
Pipeline Sourced by Marketing
Moved by channel mix and a tighter ideal customer profile.
Customer Acquisition Cost
Moved by paid media audits and budget reallocation. See a 95% reduction.
Lead-to-Opportunity Conversion
Moved by lead scoring, routing, and the handoff to sales.
Sales Cycle Length
Moved by sharper positioning and sales enablement content.
Search and AI Visibility
Moved by SEO, content, and pages structured to be cited. Check your GEO readiness score.
Retention and Expansion Revenue
Moved by lifecycle programs run through marketing automation.
Client Love
What Leaders Say About Working With Us
“Himani worked with us to optimize our digital marketing strategies and content for better results. She was brilliant in understanding the current market needs and finding opportunities for us.”
Rukmangada Kandyala
Founder and CEO, Testsigma
“She’s reliable, communicative, and, most of all, good at what she does. For one specific project, we actually required Himani to change how she managed her process, which she did with ease and enthusiasm.”
Andy Chadwick
Keyword Insights
“If you need compelling, comprehensive content that connects with users’ needs, you need to hire her!”
Aleyda Solis
International SEO Consultant, Orainti
Marketing Automation Consulting
Paying for Automation Your Team Barely Uses?
We start from how your sales team actually works, then rebuild scoring, routing, and nurture so the platform you already pay for does its job.
Who It Is For
Who Brings Us In
CMOs and Marketing Heads
A second senior view on budget, channel mix, and the plan you take to the board.
Founders and CEOs
A straight answer on what marketing should return before you hire or spend more.
In-House Marketing Teams
Direction, reviews, and training while your team keeps ownership of execution.
Agencies
Strategy and audits for your clients, delivered with us behind the scenes.
Industries
Built for Complex B2B Sales
Each sector has its own vocabulary, compliance rules, and buying committee, so our digital marketing consulting services change with it. See all industries.
Pipeline plans built around demos and trials.
IT Services
Positioning that separates you from similar vendors.
Complex infrastructure made simple for buyers.
Growth plans that hold up in compliance review.
Marketing that passes medical and regulatory review.
Legal and Law Firms
Partner-led visibility for firms that sell expertise.
Acquisition cost and repeat purchase, planned together.
Lead programs matched to long decision timelines.
FAQs
Before You Hire a Marketing Consultant
It is an independent review of your strategy, channels, budget, and measurement, followed by a plan your team can act on. The aim is better decisions about where marketing money and effort go.
Four practices: marketing strategy, digital marketing consulting, marketing automation consulting, and team enablement. You can engage one practice or all four.
A marketing consultant decides what should be done and why. An agency carries out a brief. We offer both, and you choose where our involvement ends.
Yes. Under an advisory retainer, your team keeps ownership of execution while our marketing consultants review plans, performance, and priorities with them. Our content consulting work runs the same way.
Lifecycle design, lead scoring and routing, email and WhatsApp journeys, attribution, and an audit of the tools you already pay for.
Yes. We are based in Ahmedabad, India, and work remotely with clients on their time zone.
Against a scorecard agreed with your sales and finance leaders at the start, covering measures such as marketing-sourced pipeline, acquisition cost, and conversion to opportunity. Our case studies show how that reporting looks.
With a 30-minute consultation. We listen to the question you need answered, then propose a scope, whether that is an assessment, a retainer, or an embedded program. You can also contact us directly.
Bring Us Your Hardest Marketing Question
A 30-minute conversation with a marketing consultant is enough to tell whether an assessment would help. If it would not, we will say so.