We Audit. You Grow.
Simple Math.
We analyze your entire content ecosystem to decode what’s resonating and what’s repelling. The goal? Data-driven direction to make your content perform harder and smarter.
✦ Do You Need Us?
Is Your Content,
Performing? Converting?
If not to your satisfaction, let Missive step in. We analyze what’s working, what’s wasting space, and what’s worth amplifying. So your brand voice is heard and traffic actually converts.
A content audit helps you:
- Identify content gaps and keyword opportunities
- Recognize underperforming pages
- Clearing out the AI-generated junk
- Spot content not aligned with your voice & goals
- Provide data-backed recommendations to improve rankings
- Build a roadmap for future content creation
What We Do
One Audit. Infinite Insights.
Better ROI.
Our content audit services are designed to ask tough questions. Because these whats, whys, and hows help us infer issues and decide ways to improve content and audience.
Understanding
The audit is kicked off by understanding your content goals, analytics data, and what success means to you.
Establishing ICP
Next, we define your ICP, i.e., the ideal customer profile, analyzing whether your content is speaking to the right audience.
Deep-Dive SEO
A dissection from code to content, structure, crawlability, UX, and everything search engines and users care about.
Content Scorecard
Every learning and analysis is condensed into a detailed scorecard highlighting high, medium, and low-performing assets.
Optimization Plan
Up next, we offer insights on how to fix issues. From rewriting strategies to content repurposing ideas, we make it actionable.
Implementation
Want us to handle it? Our editorial and SEO teams can rewrite, re-optimize, and relaunch content for you.
We Don’t Judge Content,
We Fix It.
Different platforms, different metrics. We provide consulting for every key content channel, ensuring each piece works hard to meet your brand’s objectives.
Website & Blog Content
Website Pages and Blogs
Auditing flow, UX, keywords, readability, and messaging to turn browsers into buyers.
Social Media
LinkedIn, Instagram, X, Facebook
Ensuring every post sounds on-brand, performs well, and sparks action.
Video Content
YouTube, TikTok, Reels
Reviewing titles, tags, and storytelling to maximize reach and retention.
Aleyda Solis
International SEO Consultant & Founder, Orainti
Himani is one of the best SEO savvy copywriters I have had the opportunity to collaborate with! If you need compelling, comprehensive content that connects with users' needs, you need to hire her!
Andy Chadwick
Snippet Digital
We've worked with Himani on a number of important SEO deliverables and will continue to do so. She's reliable, communicative, and, most of all, good at what she does: SEO. For one specific project, we actually required Himani to change how she managed her process, which she did with ease and enthusiasm. I'd have no reservations recommending Himani.
Pulkit Agrawal
UR Digital
It gives me great pleasure to write this testimonial for Himani Kankaria. I have known Himani since 2008; she is an extremely hard-working, quality-conscious, and talented individual. I have had the pleasure of working with her very closely, and over the years, I have seen her grow tremendously. Everybody can be a team player, but very few have the capabilities to be a team leader. Himani is one of them. If your project has crossed Himani's eyes, you can rest assured, results are guaranteed.
Not All Audits are Scary,
Missivians Make it Fun and Fruitful
The fastest way to find the right content strategy for your business is to audit the old one. Because when you know what’s broken, you know exactly how to build what converts.