VoIP Company SEO: Turned AI Citations Into High-Quality Enterprise Lead Engine

When clicks dropped across traditional search in late 2024-2025, leads didn’t. Here’s how Missive Digital helped a VoIP brand win AI visibility, citations, and enterprise leads across ChatGPT, Bing AI, Perplexity, and Gemini.

Year
2025

Industry
Telecom · VoIP

Service
SEO + Content

The Mission

Grow high-quality leads from organic and direct traffic, avoiding junk, bots, or irrelevant intent.

ChatGPT-driven traffic

+ 100 %

Gemini visibility

+ 50 %

SQLs

+ 20 %

The Challenges

Traffic Was Coming In, But The Wrong Kind

Junk and spam leads were flooding the funnel

Slow website and poor UX

Landing pages attracting irrelevant traffic

Blogs ranking, or ranking for the wrong queries

Zero visibility across Bing, Yandex, and AI platforms

Confusing brand name was hurting branded search intent

What We Did

How We Built AI-First Visibility Without Breaking SEO

Intent-aligned Keywords

Instead of chasing keywords, we aligned pages with user intent, fixing over-optimization and mapping queries to ICPs. This single shift killed junk leads almost entirely.

Technical SEO Cleanup

Fixed crawl waste, speed issues, protocol inconsistencies, redirect chains, canonicals, schema misuse, HTTP/2 gaps, and indexing errors, gaining search engines & AI models' trust.

AI-Driven Content Strategy

Designed ICP-led content frameworks based on countries, industries, features, and competitor gaps, pushing content to surface in Google, Bing, and AI Overviews.

Website Redesign

Consulted on full website redesign, improving page flow, hierarchy, and clarity. Also, monitored pre- and post-migration to ensure zero organic traffic loss.

Lead Filtering LPs

Created new ICP-focused landing pages & revamped existing LPs with intent-matched messaging, to attract relevant enterprise buyers, not free users or bots.

Blog System Revamp

Low-performing blogs were removed, high-potential ones were restructured for scanability, summaries, schema, and intent, making them ideal citation sources for AI tools.

Semantical Linking

Clean up over-optimized interlinks and rebuild internal linking using semantic variations, improving crawl efficiency and brand discoverability.

Authority Without Outreach

Earned high-quality backlinks and brand mentions naturally through content quality, no paid links, and no forced outreach.

The Results

AI didn’t replace SEO here. SEO made AI work.

Organic search became the primary acquisition channel (85% of leads). Importantly, AI platforms started citing and sending traffic, bringing enterprise-level deals from the US, South Africa, and Europe. Even as Google clicks declined due to AI Overviews, leads doubled.

Climb in Perplexity traffic

100 %

Growth in inbound leads

100 %

Leap in Bing organic traffic

30 %

Increase in overall organic traffic

50 %

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Want AI to Send You Leads Too?

If you’re in SaaS, VoIP, Telecom, or B2B tech and your traffic isn’t converting, or AI platforms don’t even know you exist, it’s time to shake your SEO strategy.

Because the future of leads isn’t rankings. It’s recognition.

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