Telecom SEO: How Technical SEO Was the Growth Lever Behind 500% More MQLs

A telecom brand was generating traffic but drowning in junk leads. By rebuilding the website’s technical foundation, fixing intent mismatches, and improving UX flow, we turned organic search into a consistent MQL engine.

Year
2025

Industry
Telecom · Softphone

Service
Website + Technical SEO

The Mission

Turn organic and direct traffic into qualified leads by filtering out low-intent and spam-driven traffic.

in MQLs

+ 100 %

leads from organic traffic

+ 10 %

in organic traffic

+ 50 %

The Challenges

Traffic Was Bouncing Off Due to Poor UX, Speed & Flow

Junk, spam, and irrelevant leads

Slow site speed and technical debt

Poor website design causing user drop-offs

Broken page flow and unclear hierarchy

Duplicate and low-quality content

Content misaligned with user intent

What We Did

Fixing the Technical Foundation Before Scaling Traffic

Website Design Consultation

The redesign was focused on conversion, not cosmetics, fixing CTA placement, messaging flow, and on-page hierarchy while eliminating performance bottlenecks.

Website Architecture

Rebuilt site for clarity and scale by repairing URL structure, page hierarchy, pillar pages, and navigation with a mega menu, so users understand the product faster and act sooner.

Technical SEO Overhaul

Cleaned up by resolving canonical issues, protocol inconsistencies, redirect chains, unnecessary schema, missing HTTP/2, slow images, CDN integration, and XML sitemaps.

Crawling & Indexing

Reduced crawl waste, improved Core Web Vitals, and resolved indexing errors in Google Search Console to ensure faster, cleaner indexing.

Website Migration

Executed a controlled website migration with continuous pre- and post-launch SEO monitoring, minimizing downtime, preserving rankings, and preventing organic traffic loss.

The Results

Improved UX Brought Sharper Clarity, Driving Better-Quality Deals.

By rebuilding the site’s technical infrastructure and UX, we removed friction across crawling, indexing, and user journeys. The outcome was faster performance, cleaner intent signals, and a measurable increase in qualified leads, without relying on paid traffic or keyword inflation.

Increase in SQLs (Sales Qualified Leads)

100 %

Boost in branded search

30 %

Rise in average time on page

50 %

Drop in junk or bot-driven leads

15 %

Related Case Study

SaaS

Leading E Sim Brand Globally

Preply

Job Sports

Leads Don’t Come From Traffic,
They Come From Clarity.

SEO can’t save a bad experience. Design can’t fix bad intent. You need both to align, and Missive can do exactly that and more for you.

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Telecom SEO: How Technical SEO Was the Growth Lever Behind 500% More MQLs

The Mission

The Challenges

What We Did