Results 1918% Boost in Organic Traffic and 1875% increase in visibility in just 2.5 months
The way we experimented with beauty eCommerce SEO and travel SEO for the first time, we did the same with a publishing site in the architect industry.
This is one of our shortest SEO case studies that we are extremely proud of.
In just 2.5 months, we were able to deliver exceptional results, including a 1918% boost in organic traffic and a 1875% increase in visibility for our Architect client.
Let’s have a look at the story behind the exceptional results we were able to deliver to our client.
The Objective to Achieve for Architect SEO
- Achieve more organic traffic
- Increase the sign-ups
Challenges We Faced When Doing Architect SEO
- They had no visibility and therefore we have to start from scratch
- We only have basic access to their CMS and not full. So experiments slowed down.
- They have a developer, but the pace and quality of work is below average.
- They started writing blogs, but pace for writing and publishing was slow.
- Most of their blogs were third-party branded information.
The Best Part of Doing SEO for this Architect Site
- Because we are Content SEO experts, this architecture publishing site brought a huge excitement.
- We loved creating the content strategies and calendars for their writers.
- Technical debt was too much but our content strategy and optimization brought a huge ROI.
- There was a good sync between our team and their team, despite the above challenges.
Services Offered to the Architect Client
- Tech SEO
- On-page SEO & Off-page SEO
- Content SEO
- Content Strategy
The Solution for Architect Website
1. Performed detailed keyword research for home page
Initially, our client’s website had low traffic. We conducted keyword research for their homepage and used the identified keywords to optimize the Meta Tags for the homepage.
We were happy to see the significant positive results after the implementations. You can have a look at the significant difference to the traffic coming to the home page here.
2. Updated Meta Tags for pages
The Meta Tags on every page of the Architect website were identical. We optimized the Meta Tags for all pages of our clients website, which resulted in resolving the indexing issue and improved the page visibility.
We ensured that all pages had unique Meta Titles and Descriptions. This resulted in a significant increase in impressions, clicks.
Here, you can see the improvement:
3. Resolved technical issues
We conducted a comprehensive technical audit of our clients website to identify technical issues if any. This helped us to understand the current technical status of the website. We used this information to develop a strategy to address these identified issues.
A. YouTube Embed – We observed that the website had few pages which had YouTube video embeds. YouTube videos were not embedded correctly and showed 303 status errors.
Here we made a list of such pages with the solution to implement it. And our client got those implemented on priority.
B. Structured Data Markup – The blog pages had no structured data markup. We updated blog posting schema tags for the blog pages to improve the visibility of blog pages.
C. Internal Linking to 3XX, 4XX pages – We identified the pages that linked to 3XX and 4XX pages through Screaming Frog and replaced them with the relevant 200 status pages.
Here, how our internal linking sheet looked like :
D. www and Non www Redirect – While auditing the website, we observed that the www version was not redirecting to the correct URL.
Here, you can see how we handled the www redirect issue for our clients website.
D. Multiple H1 Heading Tag – During the detailed audit, we came to know that the website had multiple H1 tags across all the pages. This can confuse search engines if not handled properly. We handled this by giving the page wise suggestion to resolve the H1 heading tag issue.
E. Block Search URLs – We saw that the website had indexing issues, the search URL were not blocked from robot.txt, we handled them by suggesting to update the robots.txt file.
4. Optimize the content of the old blogs and new blogs
We are known in the industry for our exceptional content optimization skills. Our approach to content optimization is aggressive, and we strive to ensure that our clients’ pages are fully optimized to achieve the desired goals.
Our goal is to enhance the overall user experience and improve the page’s search engine ranking, thereby driving more traffic and leads to our clients’ websites.
5. Enhance the internal links on the website
We always focus on enhancing internal linking across web pages for our clients. We devised an internal linking strategy and got it implemented. We worked on adding internal links to different pages with very important anchors. This also resolved our orphan pages issue.
As we had access to the clients CMS, we did not depend on the client to implement them rather we did it at our end.
6. Conversion Rate Optimization (CRO)
Using the CRO tool Hotjar, we analyzed the behavior of website visitors. Basis of the findings we suggested for the technical improvements to enhance the user experience (UX).
Here, we recommended for non mobile friendly page issue that we found on the CRO tool.
The Results for Architect Website SEO
The organic traffic of Architect client site increased by 2855% in a span of just 2.5 months.
Here you can have a look at the stats. GA
The organic new users of the Architect website increased by 2776% in 2.5 months.
The impressions of the Architect Website increased by 1875% in just 2.5months.
While you’re nailing at performance marketing or tech SEO, get ready for better customer acquisition cost with content SEO for your industry. Reach out to us now with the goals you want to achieve in the next quarter or two.
You may also like to read the case study of our Beauty eCommerce and Thailand’s Travel Business client.
