Ever found yourself staring at the screen, wondering if your content is ticking all the right boxes?
Whether you’re an experienced writer or just starting, content creation can feel like a balancing act. There are rules to follow, trends to chase, and audiences to impress. But here’s a refreshing perspective: not everything in content writing has to be perfect, formulaic, or rigid.
This isn’t just a list; it’s a collective voice from content creators like you—real writers sharing their experiences, lessons, and truths. Let’s break the myths, one point at a time, and rediscover the essence of authentic writing.
So, what does it really mean to write with purpose, passion, and practicality? Read on to find out how these 13-pointers—and some incredible additions from fellow experts—can change the way you approach content.
If you’re a content writer, you may want to know this:
1. Not every Content is a blog
2. Not every content needs keywords
3. Not every content has the same audience
4. No content has to be written without a purpose
5. Not every content has the same purpose
6. Not every piece of content needs to be long
7. Not every content needs to be coming from competitors
8. Every content’s success will also be defined by how it’s represented
9. Not every content needs to be entirely ChatGPT
10. Not every content title should come from ChatGPT
11. Not every introduction needs “today’s competitive landscape” or stats.
12. Not every content concluding headline needs to be “The Bottom Line,” “Conclusion,” “Final Thoughts,” and “Wrapping Up.”
13. Every content needs to be considered unique.
Well, that’s not enough.
While this is what we covered in one our posts on LinkedIn and when asked, we got amazing responses from some great experts.
Every writer has their own story and struggles, and this list is a testament to the wisdom, creativity, and practical experiences of writers who have learned the craft, not just from books or tools but from real-world challenges.
Here’s what they had to say about the art of writing content that truly matters.
Jaydip Parikh
CEO, Tej SolPro Digital Pvt. Ltd
Jaydip Parikh
CEO, Tej SolPro Digital Pvt. Ltd
Love this list! But let’s not forget:
14. Not every piece of content needs a title that sounds like it’s begging for attention: ‘The Ultimate Guide to [fill in the blank]!’
15. Not every intro needs to start with, ‘In today’s fast-paced world…’ (We get it, the world’s a little too fast!)
16. And not every closing has to be ‘The Bottom Line’—sometimes the bottom line is just: ‘And that’s all I got, folks!’
Here’s to content with a purpose—and a little personality. Because no one reads a blog to fall asleep… right?
Nachiketa Soni
Co-Founder, DeepDigiEcommerce
Nachiketa Soni
Co-Founder, DeepDigiEcommerce
17. A small addition from my side..Not everyone is good writer but a small piece of content could make a big impact 🙂
Short and simple sometimes is what you required all along.
Sonal Mehta
Marketing Lead, Aavenir
Sonal Mehta
Marketing Lead, Aavenir
Much needed list 😊 Sharing a few:
18. Not every content is supposed to be sales-enabled content
19. Not every content needs to be written with the same word-per-minute speed
20. Not every content is ONLY for SEO
21. Not every content needs to target a specific buyer persona
22. Not every content has to follow a strict content calendar
23. Not every content requires a call-to-action
24. Not every content needs to generate immediate leads
Praveen Kumar
Founder and Head – Operations, Wild Creek Web Studio Pvt Ltd
Praveen Kumar
Founder and Head – Operations, Wild Creek Web Studio Pvt Ltd
25. Not every content needs to be written by humans or by AI, 100% Use the best of both.
Kapil Panchal
Content Development Manager
Kapil Panchal
Content Development Manager
26. I’d say, “Not every piece needs to chase virality.”
Why am I saying this? Bcz in IT, we focus on quality and meaningful information. It may not get instant attention, but it builds lasting trust with our audience.
Harshil Patel
Content Writer & Editor
Harshil Patel
Content Writer & Editor
27. Not every content need to be 1000 or 2000 words long, solving user intent is key.
Ashok Sharma
Competency Head – SEO
Ashok Sharma
Competency Head – SEO
28. Not every content has to follow a strict tone or voice
29. Not every content needs to appeal to everyone
30. Not every content piece has to be evergreen ☺️
Bhavin Panchani
CEO at IGNEK
Bhavin Panchani
CEO at IGNEK
That is a very insightful list. I would add:
31. Not every content is written to leave impact”
Himanshu D.
Head of Digital Marketing & SEO, FluenceTech Digital
Himanshu D.
Head of Digital Marketing & SEO, FluenceTech Digital
Amazing list Himani. I would add:
32. Not every content needs to be optimized. Not every content has to chase the tone, voice and keywords
Fatima Hussain
Co-Founder, H2 Digitants
Fatima Hussain
Co-Founder, H2 Digitants
33. Just in simple words, “be a writer by passion from the heart before writing content”.
So, the rest will be covered easily!
Finally, it’s important to remember…
Content writing is both an art and a science, blending creativity with purpose. As this vibrant list of insights and experiences shows, there’s no one-size-fits-all formula for creating impactful content. The essence lies in knowing what your content is meant to achieve, who it’s for, and how to represent it authentically.
Whether it’s a short, straightforward piece or a well-researched, comprehensive guide, the goal is to deliver value without getting trapped in rigid templates or trends. Let your passion guide your words, balance AI with human creativity, and always keep your audience at the heart of your efforts.
As echoed by everyone here: content doesn’t have to be perfect, but it should always have purpose and personality. Write with intent, innovate without hesitation, and remember, every piece of content matters in its own unique way.
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We’d love to hear from you! What’s your top tip for content writers or a key lesson you’ve learned?
Share your expert insights in the comments for a chance to be featured in this post!
