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IT SaaS SEO: 4.15x Traffic Growth ThroughContent-Led SaaS SEO in 6.5 Months

How we built organic growth for a dual-audience SaaS, driving sign-ups from both talent and employers without keyword overlap or going aggressive on spends.

Year
2022

Industry
IT SaaS

Service
SEO + Content

The Mission

Use SEO to attract, engage, and convert both sides of a SaaS marketplace.

Rise in organic traffic (6.5 months)
50 %
Increase in Talent sign-ups (organic)
1 x
Boost in Employer sign-ups (organic)
20
The Challenges

Key Constraints
We Had to Work With

Extremely limited budget

Two distinct audiences (talent + employers)

Highly competitive, overlapping IT keywords

Low brand searches

Webflow CMS with no direct access

New platform with zero organic momentum

What We Did

How We Drove Sign-ups Without Going Aggressive

Developed Intent Clarity

With a limited budget and no CMS access, we prioritized intent clarity, separating talent and employer search behavior.

Strategy-First Keywords

We structured keywords by intent, not volume, ensuring search engines and users understood exactly what each page was meant to rank for.

Commercial Page Expansion

Demand-driven commercial pages were prioritized to accelerate visibility and conversions without bloating the site.

Internal linking

We strengthened internal linking to improve crawl efficiency while building branded demand from zero across key pages.

Content Strategy

With a fixed cadence of 6 blogs/month, we designed content specifically for talent sign-ups (educational-first, conversion-ready)

Built Optimization Engine

Content optimization directly drove traffic, MQLs, and SQLs through a repeatable production and optimization system built around intent, structure, and performance.

Steady Link Building

Instead of chasing volume, we focused on high-intent, relevant links that not only supported rankings but generated SQLs directly, an uncommon result in the IT industry.

Content Strategy

With a fixed cadence of 6 blogs/month, we designed content specifically for talent sign-ups (educational-first, conversion-ready)

The Results

Organic visibility surged across three markets, traffic scaled steadily, and conversions followed for both audiences. This wasn’t about chasing volume; it was about aligning content, pages, and intent in a crowded SaaS space.

Sales report showing case-study results
Increase in organic visibility
100 %
Average monthly traffic growth
30 %
Published content ranked on Page 1
20 %

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