The Results
Organic search became the primary growth driver for the business. Visibility expanded across the US, UK, India, and global markets, while traffic and new users scaled at a staggering pace, especially with limited budgets.
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How we overcame roadblocks like zero momentum and a limited budget with content-led SEO built on intent, structure, and speed of execution.
Year
2023
Industry
Travel & Tourism
Service
SEO + Content
Grow organic traffic and visibility for a travel business without relying on paid ads or peak-season spikes.
Low-ROI social media efforts
Extremely limited SEO and marketing budget
Poor website design and unclear tour package messaging
Leads captured via WhatsApp (hard to track attribution)
Very low sales and weak conversions
Slow blog production and publishing pace
Business managed remotely (UK owner, Thailand operations)
Single founder handling all
implementations
We rebuilt the SEO foundation with intent-led keyword mapping and clear commercial messaging for tours, destinations, and informational content.
Tour pages were rewritten and restructured to clearly explain offerings, pricing context, and value, aligning search intent with user clarity and reducing confusion.
We separated blog intent from money pages, ensuring each URL had a single purpose and a clear ranking signal.
Resolved hreflang issues for multilingual pages, fixed internal links pointing to 3XX URLs, and added structured data (Product, Review, FAQ), unlocking rich search appearances.
Instead of treating blogs as mere traffic assets, we redesigned layouts, added contextual CTAs, and enhanced engagement paths to move users closer to inquiries.
GA4, Universal Analytics, and Hotjar were implemented via GTM, giving visibility into user behavior, drop-offs, and engagement—something the business never had before.
Topics were aligned with real search demand. Content was optimized before publishing, ensuring every new post entered the index with purpose.
A short-term social strategy supported visibility and assisted discovery while SEO compounded underneath.
Organic search became the primary growth driver for the business. Visibility expanded across the US, UK, India, and global markets, while traffic and new users scaled at a staggering pace, especially with limited budgets.
If you’re running a travel, tour, or experience-based business and your growth depends too much on ads, seasonality, or guesswork, SEO can change that.
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