Marketing

Product descriptions do two things on your ecommerce store — they educate site visitors about your product and then persuade them to buy. Most ecommerce businesses understand the first purpose and create product descriptions accordingly. However, what’s missed is that extra effort that can help visitors understand the product so well that nothing is left …

13 Tips for Writing Product Descriptions That Convert Read More »

Local marketing is an important component of a bigger marketing strategy for small businesses since it can expose your brand to a larger local audience that is more likely to patronise you in the near future. The importance of reaching local clients is demonstrated by the fact that 85 percent of business owners rely on …

The Ultimate Guide to Localized Marketing Read More »