Press Release Best Practices that Create an Impact

Enable Two-Way Conversations- Building trusted connections with reporters and enabling two-way interactions

Emphasize The ‘So What’ Factor- To make your announcement stand out, start with the “so what” factor

Customize Your Approach- Every launch strategy must be fine-tuned and tailored to the story you want to tell.

Share Real Stories Of Real People- Marketers should focus on providing real-life tales about real individuals and businesses

Get to the point fast and succinctly

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